Since the lockdown began, you might be wondering what the buzz around digital marketing is about. Why are so many irritating ads coming your way out of nowhere on your social media?
What is this digital marketing? There might have been times when you searched for the same and found some tedious and technical stuff which went like a bouncer over your head. Well search no more, you have landed on the right place where all your questions will be answered.
Now, many of you readers might have the basic knowledge about digital marketing and they want to learn more about it.
There might be a few who already know what digital marketing is all about, but are stuck somewhere on the journey of growth.
You might have questions like:
Why is digital marketing important?
What are digital marketing strategies?
What is a digital marketing and how does it work?
What can digital marketing do for my business?
If you answer yes to any one of the above questions, then don’t get caught in your web of thought and let’s unravel to the magic of learning digital marketing.
YOUR KEY LEARNINGS FROM THE BLOG
- Fundamental of Digital Marketing.
- You will understand traditional and digital marketing.
- What is integrated marketing and why is it so important?
- You will get an idea about how to find your niche and CATT marketing funnel when it comes to selling.
- Why trust is the most important fact and how personal brand increase your sale?
- If you are still here, then it means you really want to learn more about digital marketing. Let get started then, I won’t bore you any longer.
Digital Marketing Definition
Digital marketing is a form of direct marketing that links consumers with sellers electronically using interactive technologies like emails, websites, online forums, newsgroups, interactive television, and mobile communications, etc.
This is the simplest definition I have read so far from the book “Principles of Marketing”. Book by Gary Armstrong and Philip Kotler
I don’t know if you got it right, but fear not, let me simplify it for you.
Digital marketing is more about marketing than digital ( Now, now, hold your horses! You’ll understand what I’m talking about in the next line.)
“Digital is the medium through which marketing is done. Yeah, this is exactly what digital marketing.
So, without further adieu let us dive deep in the ocean of digital marketing. We need to understand some of the most important parameters in digital marketing are given below
The fundamentals of Marketing
The four Ps of marketing is the key factors that are involved in the marketing of a good or service. They are the product, price, place, and promotion of a good or service.
Product refers to goods or services that a company offers to customers or we can say. The product is what the company sells like Mobile phones, Washing machines, clothes, sports equipment, software, etc.
Price is the cost consumers pay for a product. To put it simply, it refers to how much you charge for your product (or service).
Place simply means location. It is important to determine where we should sell a product and how to deliver the product to the market.
Promotion includes advertising, public relations, and promotional strategy.
In the digital age, the “place” and “promotion” factors are as much online as they are offline. Specifically, where a product appears on a company’s web page or social media, as well as which types of search functions trigger corresponding, targeted ads for the product.
There are also 3 more Ps in marketing People, Process, and Physical evidence has become important components of marketing a product, too.
Digital Marketing vs Traditional Marketing
So, what comes in your mind when you think about traditional marketing?
TV, Radio, Newspapers, Hoardings and so on. Then, bingo you are absolutely right. Recent traditional marketing survey says Indian TV ads has reached 80 million to 1 billion, radio has reached up to 65% and the friendly newspaper that reached every household has a reach of 456 million. But all that glitters is not gold. And so does the traditional marketing with some drawbacks which has come to light recently.
India had the world’s one the largest internet population last year i.e. 696.77 million users in the year 2020. Imagine the number worldwide and it will keep on increasing with the current ongoing pandemic. With such a humongous number of users, the world of digital marketing has a bright future ahead.
Wealth Formula: CATT Marketing Funnel
This is one of the most interesting and important topics to master the strategy in learning digital marketing in and out.
CATT funnel is inbound marketing and converting people via digital marketing.
WEALTH = n^ CATT
N- Niche your success and wealth depends on the niche you choose
C- Content create useful content that attracts people from your niche
A- Attention drives attention to your content using SEO, Social media etc.
T- Trust Build trust with your audience with trip-wise, marketing, etc
T- Transaction converts your leads into customers with the natural sales method
Just reading about CATT won’t help us unless we implement it.
Following diagram illustrates the way CATT funnel is executed in integrated Marketing,
Integrated Marketing Framework
The framework is called this way to get you the ultimate goal. It is a combination of all component that is used in digital marketing, like
Content Marketing, Email Marketing, Search Engine Marketing, Search engine optimization, Social Media Marketing.
Most of the digital marketers complain often that people don’t buy off social media products, I marketed it on Facebook, sent emails, did SEO still the rank of the website doesn’t grow. If you relate to any of the above then don’t worry, here is the answer for you.
The key here is integrated marketing framework, i.e. social media content marketing, SEO, email marketing, paid ads should be interconnected. This framework gives maximum yield.
Power of Personal Branding
If you are good at something and if the world does not know you then nobody is going to hire you!
Nobody knows you are an awesome marketer unless you tell them so. You need to market your talent and create a personal brand. You need to break your shackles to move forward.
I’ll give you one example so that you will get a clear idea about personal brand.
The personal brand is my mentor, Deepak Kanakaraju, people know him by DigitalDeepak. He created his brand in such a way that whatever he does it circles around his personal brand. He is the co-founder and CEO of PixelTrack digital marketing agency. He has millions of followers because people are interested in his brand and want to be linked with an uber-successful brand.
The Secret of Personal Branding:
Learn: learn new skills as soon as possible through concepts and hard facts.
Work: Implementation of what is learned is the single most important aspect here. This lets you get your hands dirty working and lets you gain experience in the field.
Blog: Now, if you want your own personal brand than you need to reach out more to spread the word about your work. By writing a blog you can simultaneously reach out to millions of users as well as the gain authority of your work. This can be further converted into case studies.
Consult: Now that you have come so far you can advise people regarding their work to consult regarding ins and outs of digital marketing.
Mentor: Mentoring is one of the most fruitful steps of success. You can spread the knowledge you have learned as well as hone your skills by teaching and adding value to people.
Startup: All this leads you to start your product or services! Wait no more, be the Atmanirbhar individual you idealized for so long. It is your time to shine.
As you read this article so far I’m sure this article helped you to get a clear idea about digital marketing. But still, you have any questions and doubt, don’t worry
I have a beautiful bonus tip for you. I like to make my readers happy this program changed my life and I think it is my responsibility to give you a chance to change your life too, are you ready to enter the world of digital marketing. …here is the link of DigitalDeepak internship program, yes this program changed my life. So be action taker don’t waste your time and don’t miss this Golden opportunity.